Masta

Design: Mariana Beck
Location: Brazil
Project Type: Concept
Packaging Contents: Pasta
Packaging Substrate / Materials: Cardboard
Printing Process: Hot stamping

Masta is a brand of pastas that has as main goal to bring on its packaging two aspects that mark its pastas: simplicity combined to sophistication.

Simplicity is present on the cooking of the pasta which brings practicality and quickness to its consumer. To represent it, it was chosen a minimalist visual style.

Sophistication comes from the dish itself, which carries an ancient history and can be served in the most different ways and with the most diverse side dishes. This sophistication is represented on the illustrations of single line, bringing an artistic atmosphere, and the golden finish that ennobles the pasta.

Its pastas will be sold at wine stores, restaurants and in the brand's e-commerce. Also for this reason the a soptisticated and minimalist tone of voice was thought.

What's Unique?
The way the project manages to unite these two concepts in a simple and minimalist way, giving the message that pasta in itself is an extremely simple recipe, but that when in the hands of people with good culinary taste and the right attention, it can be very sophisticated.