Design: Andrew Zo
Project Type: Produced
Product Launch Location: Canada
Packaging Contents: Apparel
Packaging Substrate / Materials: Card Stock
Printing Process: Flexography
One of the biggest problems with MEC’s glove category was packaging damage from shopper’s interaction. Customers often find themselves in an awkward handcuffed situation when trying on the product and breaking the packaging by accident. The new design improves this shopping experience, allowing shoppers to try on the product with ease. The simple structure update solves an age old problem in the gloves category; furthermore, reducing costs, making this update a big win for MEC.