MEC Travel Light Series
Design: Andrew Zo
Product Design & Development: MEC
Project Type: Produced, Commercial Work
Location: Vancouver, Canada
Packaging Contents: Soft Product
Packaging Substrate / Materials: Screen Print
The Travel Light Series from MEC is a best selling collection from the Canadian brand. In the Fall 2018 update, The Travel Light Series eliminated most of the packaging by allowing the product to fold into its own internal pocket to reduce cost as well as carbon footprint.
The challenge for the packaging was to ensure that customers can differentiate the products even when the items are in the packed form. To make this shopping experience even easier, a baggage tag inspired display label helps shoppers differentiate sizes & styles, ensuring that customers are purchasing the correct product.