Project Type: Produced
Photography: Nuno Moreira
Location: Porto, Portugal
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass Bottle and cork
Within the bottle is kept a live METÁFORA (metaphor) of a region.
An olive oil that extracted the pride, authenticity and sagacity of the transmontano people.
The minimal graphical approach connects the purity of the product and respective artisanal environment with the premium features intend to be communicated. The complementarity between a charismatic and serifed typography, historically intertwined with the written word, and a monospaced “typewriter like” typography, contemporary nevertheless, helps to contextualize an artisanal scenario.
The neutral chromatic palette, with brief notes of metallic colours, illustrates the rudimentary of the agricultural utensils and stimulates the appearance of glosses and light effects associated with the olive oil and its respective translucent state.