Design: Salvi Design
Graphic designer: Juanma Salvi
Project Type: Produced, Commercial Work
Client: Aurelio Feo Viticultor
Packaging Contents: Wine
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Blind emboss
Regarding the name of the wine, Metáfora is the acronym of mencía and amphora. The last creation of the Bodega Feo family.
We carried out a research of a graphic rhetoric to design its label so that it gives the wine a kind of mystery, intelligence and attraction. The minimalism of its label is synonym of elegance. We also designed an organic and clustered structure enabling us to play with repeated modular designs, and by toying with the figure and ground it suggests the M of Metaphor and mencía.
It spreads the concept of porosity, minerality, freshness and a high level of purity, so common among amphora-aged wines. The repeated graphic development of the filigree provides the label with a refined and clean ornamentation.