Metapora Skincare

Designer: Alexandra Nereuta
Photographer: Fred Bouchard
Project Type: Produced, Commercial Work
Client: Metapora (Origani Singapore)
Location: Montreal, Canada
Packaging Contents: Skincare, Serum, Moisturiser, Exfoliator, Toner, Cleanser, Oil
Packaging Substrate / Materials: Plastic, Aluminum, Paper
Printing Process: Digital printing

Metapora is a new premium skincare line from Singapore appealing to women in their 20’s and older who are confident, free-spirited, and who understand that beauty is an attitude that shines from within. Metapora offers pure, sophisticated products for various skincare needs, aiming to accompany women throughout their own journeys, wherever they may be in their lives. They encourage and support their customers to embrace all stages of their lives, and live with self-confidence, self-expression, and above all, joy.

The branding and packaging accentuate this playful, free-spirited yet refined attitude, while using whimsical colors and typography to mirror the unexpected twists and fluidity of our lives. Metapora is a brand that supports and reflects your unique story, wherever it may take you.

What's Unique?
The logo uses whimsical type treatment & punctuation icons to evoke the idea of stories that are not yet finished… A brand that wants to accompany you on the journey of your own life, with all its unexpected twists and turns. We wanted to keep the packaging structure as minimalist as possible as to not overshadow the playful graphic treatment.