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23/02/2021

Minha Nossa Granola

Design: Matheus Ferreira
Location: Brazil
Project Type: Concept
Packaging Contents: Granola
Packaging Substrate / Materials: Plastic, Stand Up Pouch
Printing Process: Flexography

Minha Nossa Granola's main product is the production and commercialization of premium granolas, with ZERO sugar, preservatives and trans fats. Healthy, the Minha Nossa line is composed of Premium Granolas: Traditional, Fruits, Low Carb and Salted.

The challenge behind the creation of the brand was to represent in a unique and bold way the fact that the products are so tasty before the competitors, that they can only have come from heaven. And the creation process started right away with the name that has a pun on the famous phrase expressed by Christians (and non-Christians) when something is surprising: my goodness! Here, the meaning is brought to a surprisingly good flavor in: my granola.

The logo created is dynamic and therefore changes with each application. The unrestricted disposition of words and doodles that represent the divine, the holy, bring the lightness and relaxation that the brand asks for. The colors inspired by stained glass windows of Catholic churches are vibrant with a retro "what" to also bring the memory of traditional food, those very tasty grandmother.

What's Unique?
Direct, clean design and layout designed for customers to quickly identify the type of product.