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Miratorg Chilled Dishes

Project Type: Produced, Commercial Work
Client: Miratorg
Location: Milan, Italy
Packaging Contents: Food
Packaging Substrate / Materials: Paper, plastic

The Italian agency BREAK DESIGN has accomplished the work on the restyling of a Miratorg line of chilled dishes. The uniqueness of this line is based on the innovative production and packaging technique, which allows to save the taste, the aroma and beneficial properties of the products, without using preservatives.

The agency was asked to refresh the visual identity, to communicate the naturalness and high quality of the dishes.

The new packaging design successfully communicates the naturalness of the product, with appetite-appealing visuals, and modernity through to the usage of light tones and laconic fonts.