VP, Marketing & Creative: Richard Preciose
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Soft Goods / Accessories
Packaging Substrate / Materials: Paper / Cardboard
Part of a full rebrand for MISSION Instant Cooling Gear that included evolving MISSION from a niche sports brand to a lifestyle brand with mass commercial appeal. The project included consumer research studies to best understand attitudes and usage around product range, in-house creative development and in-house creative execution of packaging, merchandising and television commercials that highlight instant cooling accessories for the active consumer.
It's the only packaging within the instant cooling category that took the product out of an enclosed package and allows the consumer to touch/feel the product.