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18/02/2021

Modern Love

Agency: CF Napa Brand Design
Creative Principal: David Schuemann
Art Director: Antonio Rivera
Designer: Teddy Kurniawan
Location: United States
Project Type: Produced
Client: The Palm Springs Spirits Co.
Product Launch Location: United States
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass Bottle, Paper, Foil, Wood

The Palm Springs Spirits Co. came to CF Napa to design their first spirits brand, Modern Love. The brand needed to capture the unique personality of Palm Springs—an inclusive, cocktail-centric city with a love for mid-century modern architecture.

What's Unique?
Our solution encapsulates the endearing, retro vibe of Palm Springs, through a contemporary twist on a pattern inspired by 1960’s, mid-century modern textiles and fashion. Sections of the pattern are embellished with gold foil to catch the light while subtle debossed lines in the paper provide a rich textural experience. The eye-catching labels with vibrant colors position the brand to be at the center of Palm Springs’ cocktail culture.