Design: David Byerlee Design
Project Type: Produced
Client: Monterra / Loonie Wine Co.
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper label
Printing Process: Offset
Monterra welcomes their new flagship series of wines, ‘Élevage’.
Élevage is a french winemaking term - meaning, the skill of blending in the cellar and raising the potential of exceptional grapes to deliver something profound in the bottle. Monterra’s Élevage wines celebrate their winemaker’s honed skills and years of craftmanship. The highest quality, created in small batches. In a nutshell; these wines are the best of the best.
The design concept takes cues from opulent French fashion brands to portray a premium offering in a meticulous but minimalist tone.
Dark and luxurious wine labels that take influence from french fashion brands.