Creative Director: Damian Hamilton
Designers: Damian Hamilton, Emily Schultz
Project Type: Produced, Commercial Work
Location: Adelaide, Australia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: CMYK, High build screen varnish
Moolanda is the new name for LanzThomson, boutique premium wine producers from Barossa Valley. Cornershop were appointed to develop a brand identity for the company and packaging for three tiers of wines. Moolanda is an Aboriginal word meaning "on the far side". The Moolanda vineyard is located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on the Moolanda vineyard this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.
The Moolanda branding and packaging is inspired by the terroir (land) and the vineyards Aboriginal connection. The illustration or graphic features dots that represent shallow layers of soil over layers of rocks; unique attributes of the Moolanda vineyards.
The label is printed on uncoated paper in earthy tones with details finished in a high build gloss varnish to add value. Each product in the range sells for approximately A$30 rrp.