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08/04/2019

MUWI


Design: TSMGO | The show must go on
Project Type: Produced, Commercial Work
Client: MUWI La Rioja Music Fest
Location: La Rioja, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper
Printing Process: Digital printing, screen printing, foil stamping

MUWI Rioja Fest offers four days of a “riojan style” music festival. In a winery of Logroño, located at the main old town of the city, live music matches with oenologic related activities. The Riojan gastronomy of the region, parallel diurnal activities for the entire family and a indie line-up shape a unique product with lots of potential.

CONCEPT AND DESIGN
Every edition of the festival we define a single packaging design of MUWI WINE, the official wine of the festival, complete the brand experience as a premium festival souvenir, the front label represents the main graphic identity of the brand on this year meanwhile the back label shows the line-up of this edition.


What's Unique?
We balance the poster with a modern logo, based on an urban impossible typography. Its design is defined by its versatility.

The artist sign this bottle to offer it to its fans by social media contest. Three editions with a unique style of represents the day and night of festival through white and red wine.