Agency: Diseño Probeta
Creative Director: Felipe Travez
Product Designer: Gireth Ovando
Graphic Designer: Jose Luis Cabrera
Photography: Muze Cacao
Project Type: Produced
Location: Quito, Ecuador
Packaging Contents: Chocolate
Packaging Substrate / Materials: Cardboard
Printing Process: Offset
MUZE is a guilt- free premium chocolate from Ecuador, made to lift or calm.
The brand wants to change the way of eating chocolate and transform it into a sensory ritual. Our work should contribute to achieve that goal. We developed the integral design of the packaging and also the graphic applications. Designing the portion or piece of chocolate was also a challenge.
We used principles and tools of food design and emotional ergonomics to create sensory experiences that delight the user: holding something more than a package, something more than a design, something more than chocolate.
We used bright colors to highlight the product on the shelf, we included creative mechanisms that open the package in an unconventional way where even a sound can become addictive. The way to present the product is unusual for chocolates, it is not a bar! and lets you enjoy it piece by piece