Design: Campbell Hay
Project Type: Produced, Commercial Work
Client: New North
Packaging Content: Coffee
Location: London, UK
We're big coffee drinkers here so we jumped at the chance to help a founder of a unique, new 'nitro' cold brew.
Our research took us into the existing coffee market and the emerging cold brew sector. From there we defined a proposition for the brand, aiming it at those that want more out of life. The name – New North – captures the nomadic lifestyle and freedom that nitro cold brew allows. The brand direction was rolled out across a range of supporting materials and a bold, adventurous art-direction captures the lifestyle for this brave new product.