Project Type: Concept
Packaging Contents: Air Max Sneakers
Packaging Substrate / Materials: Heavy plastic moulding
Printing Process: Digital Print
This collaboration concept between Mattels Masters Of The Universe and Nike Air Max. The sneakers come in the colours of all the major toys using there iconic colour combinations these are unmistakably MOTU! These would be marketed to the Late 30's - 40's who love the iconic cartoon from their childhood to toy collectors and nostalgia lovers of the 80's.
The packaging would be a heavy bent plastic shoe box not unlike the heavy plastic the toys were made in (people won't throw these away, they could also be used to store vintage toys) The keep me shoe box would have a heavy blue plastic hinge and the print would have a vintage aged look to the graphic not unlike the old boxes and the small books that came with the figurines being scratchy and imperfect.
The keep me shoe box with the vintage aged look to the graphic not unlike the old boxes and the small books that came with the figurines being scratchy and imperfect.