No Fake Coffee
Design: Alba Morote, Hugo Ribeiro de Matos
Project Type: Student Project
Course: Master in Packaging Design
Packaging Contents: Coffee in capsules
Packaging Substrate / Materials: Cardboard, Aluminium
Printing Process: Digital Printing
Nowadays people received too many inputs from publicity and every day it gets harder to get the trust of the consumers. Honestly, everyone is tired of companies, politicians, and brands making false promises. This is why with the arrival of a new coffee in capsules brand, we decided to create the very best honest brand. According to this honest spirit, the naming, the slogan, and the copy, talk in a very (and shameless) direct speech. As well as the use of typography is inspired by the protest aesthetics of the graffiti and a very clean and white graphic design to represent that feeling of honesty.
The honest attitude of the brand reflected in copies like “No, the flavor of our coffee won’t take you to Java but is the perfect grain to wake you up those f*cking Monday mornings.” gives this brand a unique personality. And using and standard format used in other sectors as coffee cups are, creates a very different display in the coffee capsules area.