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13/02/2018

Noma Colour Pencil


Designer: Chen Zhi Liang
Project Type: Student Project
School: Lasalle College of the Arts
Course: BA (Hons) Design Communication
Location: Singapore
Packaging Contents: Colour Pencil
Packaging Substrate / Materials: Paper, Curious Matter Andina Grey, 2mm Greyboard
Printing Process: Digital Printing

NOMA is a conceptual packaging design for colour pencils targeting the colour deficient. People with colour deficiency have the problem identifying the correct colour the correct usage. The packaging uses a symbol-coded system to represent each colour. The overall graphics focuses on creating a smooth and uninterrupted user experience. The unique structure of the packaging allows the user to separate the colour pencils into dark and light tones. The packaging can further be a pencil stand or as flat packaging according to user preference.

Curious Matter Andina Grey is selected for the packaging paper as it provides a sand-like texture and will help to leave a sensual impression on anyone who comes across the packaging.

This project has been awarded a Merit Award for the Asia Student Package Design Competition (ASPaC) in 2017.



What's Unique?
The unique structure of the packaging allows the user to separate the colour pencils into dark and light tones. The packaging can further be a pencil stand or as flat packaging according to user preference.