Design: Break Design
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Bakery
Packaging Substrate / Materials: Plastic
Nutella is one of the most iconic brands, loved by adults and children in Italy, in Europe, in the world. It is with great enthusiasm that Break collaborated with the Ferrero graphic Team DPU to develop a visual identity for the launch of the very first stretch of the brand into the biscuit segment.
Break drew on its deep knowledge of the brand, acquired during a ten-year-long collaboration with Ferrero, to devise a visual identity capable of communicating the novelty while remaining consistent with the brand's historical values. The result is a key visual that is both fresh and iconic, communicates authentic taste, and has a sunny and positive attitude. Exactly like our beloved Nutella.