Design: Studio h
Location: United Kingdom
Project Type: Produced
Product Launch Location: United Kingdom
Packaging Contents: Beans and pulses
Packaging Substrate / Materials: Plastic pouch
Printing Process: Gravure
Studio h has created the name, brand identity and packaging design for Oddpods ready to eat beans and pulses. Perfectly cooked and retaining all their natural taste and texture, Oddpods can be eaten hot or cold. No soaking, no cooking, no mush.
With a brief to attract shoppers away from tinned beans and beans that need soaking and cooking, Studio h created an artisanal brand style that plays nicely to the more formal typographic layout. Moving away from the more earthy food palette, Oddpods bold colours take inspiration from brighter, Eastern colours, creating strong on-shelf standout and a dramatic and different offer within the category.