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Odele is a woman-owned and -operated clean beauty brand that makes gender-neutral hair care products. Their initial portfolio of products launched in January throughout Target stores across the United States, and has received rave reviews by the likes of WWD, Coveteur, and Domino Magazine.
Our firm worked with Odele's founders to develop their branding, packaging design, and all go-to-market collateral, including digital + social assets, print executions, illustration, and art direction.
What's Unique?
The brand’s visual simplicity offers immediate distinction in a noisy and oversaturated category, while the logotype’s consistent prominence on packaging achieves a billboard effect across the portfolio of products on retail shelves.