Oite

Agency: PITUSTUDIO
Location: Indonesia
Project Type: Produced
Client: Oite
Photographer: Frick Selig
Product Launch Location: Indonesia
Packaging Contents: Natural product
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital printing

Oite: Japanese words for in, at, on. Inspired by the fascination of multi-purpose product, where it is not only applicable on one particular area, it is also applicable in anytime and at any places, the name Oite was born.

Influenced on Oite believes in organic lifestyle, we keep the visual versatile and rustics but yet fresh and modern. Playful layouts and choices of typeface that convey warmth. A hint of personal touch are portray by using hand written elements on certain items.