Agency: PUBLITRUST SRL
Creative Director: Giancarlo Cazzaniga
Project Type: Produced
Client: Olio Martucci
Product Launch Location: Europe
Packaging Contents: Oil
Packaging Substrate / Materials: Glass Bottle / carton box pack tris assaggi
Printing Process: Digital- print labels - foil stamping
The Martucci company, with its roots in the heart of Puglia, in Ostuni, is dedicated to the production of an extra virgin olive oil which with its quality of aroma and flavor represents a unique product strongly connoted with its territory.
Since the 1960s the reality of the company has changed, it has evolved, it has seen the processing of oil pass from father to son and here the protagonists have become the sons Alessandro and Viviana, second generation Martucci. From them we had the task of renewing the communication of the product.
Publitrust supported Martucci in the search for the naming, the design of the brand and the packaging line in the 4 types of extra virgin olive oil: light, medium, intense and traditional. The creation of the e-commerce website is also underway, which will see the light on the occasion of the next collection in October 2019.
Publitrust will support this important Apulian brand also for all other areas, from marketing to communication such as: digital, public relations, development of promotional offers, adv.
“Olio Martucci” is the brand name of our product and it identifies a very fine quality Extra Virgin Olive Oil. Our Farmhouse is located on the slopes of the Hills near Ostuni, the white city, in the South of Puglia, in Italy.