On The Energy Wave

Agency: Studio DEZA
Art Director: Jane Djhurinskaya
Brand Strategist: Daria Erasova
Copywriter: Julia Bibisheva
Visualizer: Sergey Samofalov
Illustrator: Valeri Golubtsov
Animation: Roman Titovets
Project Managers: Ivan Mihailov, Marta Bekker
Project Type: Commercial work, Packaging, Illustration, Key Visual
Client: Energon
Location: Saint-Petersburg, Russia
Packaging Contents: Food, Foodstuff, Energy bars
Packaging Substrate / Materials: Foil pack

Task
«Energon» energy bars are suitable for sports and healthy lifestyles. Our challenge was to create the packaging design of «Energon» products. We had to show the sports, active and useful characteristic of bars.

Natural energy
To show that «Energon» is suitable not only for professional athletes, but for all lovers of an active lifestyle, we have represented surfing on the packaging — as a symbol of the popular sports hobby.

The design concept used a bright illustrative style, considering it the most able to attract the attention of consumers. The illustration of a surfer on package is association with energy and freshness. We tried to convey the lightness and joy of active life by illustration, and the naturalness of «Energon» bars by crafting background and the theme of outdoor sports.

Taste and color
Each type of "Energon" has its own color coding, and together they make a catchy contrast line — "rainbow of activity and benefit".

Let's try?
The first muesli bars in the new design, «Energon» with wild berries flavor, has already been released in the store shelves. To be continued.