Ora By Maharany Skincare
Design: Alexandra Necula
Product Photographer: Ciprian Kis
Project Type: Produced
Client: Ora By Maharany
Product Launch Location: Global
Packaging Contents: Skincare & haircare
Packaging Substrate / Materials: Glass bottle, waterproof paper
Printing Process: Gold Foil Lamination, Digital Printing
Ora by Maharany is a luxury skincare brand of vegan, cruelty-free, 100% plant-based products. The brand name comes from the word ora (light) and maharani (ancient Indian queen), and the significance of the name is reflected in the brand symbol.
The challenge was to redesign the visual identity and their packaging design to better reflect their premium-priced strategy, as well as the natural, high-quality features of their products. We designed a logo that would symbolize the story of the brand, and empower the women to be their best version of themselves. The gold foil shapes and textures of the packaging are inspired by beautifully crafted, oriental antique jewelry.
The elegant, oriental details of the packaging graphics as well as the brand symbol that illustrates a crown+nature concept.