Organic Food 8 - A Greek Artistic Approach
Design: ABC Design Communication
Project Type: Produced, Commercial Work
Client: Organic Food 8
Location: Athens, Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: 4 Color Printing, Metallic Gold Printing
Organic food 8, created a range of 5 different wines that contain the quality and value of the Greek land.
The target was to “dress up” the bottles with different labels that will show the personality of each wine. The creative path we used was 5 different artistic portraits. Each portrait chosen characterizes the label and is based upon the name or the origin of each wine. With a common artistic aesthetics, the faces with intense characteristics created labels easy to memorize, different from the competition and consistent with Organic 8 philosophy and each wines’ variety.
We decided to use gold foil for the typography and also, to use a mix of different fonts, in order to stress the human personality and each wines’ character. The range invites the viewer-consumer to feel the uniqueness of each wine that promises a delight beyond usual.