O%riginal – José Maria da Fonseca
Project Type: Produced
Client: José Maria da Fonseca
Product Launch Location: Global
Packaging Contents: De-alcoholised wine
Packaging Substrate / Materials: Glass bottle, fine paper
Printing Process: Screen-printing, stamping, varnish and relief
José Maria da Fonseca launched the O%riginal range, the first de-alcoholised wine brand in Portugal, composed of three references: red, white and rosé. Signed by Omdesign, the image aims to reflect the attributes and benefits of this novelty, as well as the characteristics of a disruptive and innovative product, that calls to a new degustation experience.
Chosen to attract a younger and uncomplicated target, the shapes applied on this labeling grant them a contemporary, global and minimalist look, highlighting its differentiating element: 0% alcohol.
Omdesign has sought to create a strong brand, easy to read, that alongside the selected finishing, as varnish, stamping and modeling relief, and the unusual tones were chosen for each reference, vest this unique range with distinction and personality and refer to the chromatic universe associated to the aromas of each wine.