Project Type: Produced
Location: Edmonton, Canada
Packaging Contents: Dry Meat, Beef Jerky, Pemmican
Packaging Substrate / Materials: Kraft Paper, Aluminium Foil, Tin Container
Printing Process: Digital printing
We created this brand and packaging concept for Pânsâwân Drymeat, one of the first businesses to commercially sell the First Foods of Canada.
What we love about Pânsâwân brand is that it’s artistic and rich in tradition. The kraft packaging, teepee, Cree syllabics, and the Buffalo tells preserves not only the product, but an important piece of history too. For the Cree people, Pânsâwân (“bahn-sa-wan”) meant surviving the long, harsh Canadian winters. After a successful hunt, the tribe prepared Pânsâwân by thinly slicing strips of lean buffalo meat and smoking them hours, giving it that rich, distinct flavor.
Pânsâwân is dedicated to the celebration and preservation of traditional Native American products and they’ve worked tirelessly to ensure that you’re getting the real thing. We say “Before Jerky, There Was Pânsâwân”, but Pânsâwân is nothing like jerky at all. Pânsâwân is 100% natural and contains no preservatives, no added sodium, no hormones - no nonsense. In fact, it only contains 2 ingredients: bison and smoke. It’s an extra-dehydrated, natural superfood that’s high in protein and iron too.
We’re excited to be play a role in Pânsâwân’s storytelling.