Designer: Alex Monzó
Project Type: Produced, Commercial Work
Client: Bodegas Latorre
Location: Valencia, Spain
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
A daily memory. As usual as a Sundays' meal with the family. One that becomes "An Expected Moment". This is how Parreño is, regular but desired, like a sunrise or sunset. A wine for every day, to share with the ones that always have been there. A beverage with a design that highlights the colors and the lights of everyday moments.
The concept behind Parreño managed to unite one of its functional benefits: being a wine for every day, to the design through something as habitual as the daily sun's trajectory and its color transitions.