Обзор лучших ресурсов по разработке бренда, разработке упаковки

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22/05/2020

Pâtè


Designer: Nastya Lukina
Illustrator: Toia Li
Location: Russia
Project Type: Produced
Client: Medovy Dom
Product Launch Location: Russia
Packaging Contents: Pâtè
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Foil stamping, Pantone

Client: Medovy Dom Company — one of the biggest producers of natural foods (on the Russian market).

Product: A line of patès made from natural ingredients, prepared in the traditional way.

Task: Working out packaging design for a line of patè, emphasizing natural ingredients, traditional recipe and sophistication of haute cuisine as well as underlining its place of production — Novgorod region of Russia.

Implementation: We used vintage restaurant menus of the last century for their animalistic engravings as inspiration, worked with a classic layout and reserved tones and colors. Wine paper in packaging was able to highlight the natural ingredients, bronze stamping is adding some aristocratic shine to it and the red stamp is stating the geographic origin of the product.