Project Type: Produced, Commercial Work
Client: Pawsitively Fresh
Location: Karachi, Pakistan
Packaging Contents: Dog Treat
Packaging Substrate / Materials: Compostable pouches
We were tasked to design packaging for an emerging premium pet treat company. We created a simple design which embodied their values. They believe in providing wholesome food for dogs, being transparent and eco-friendly. We created a design which narrates their story to the core.
The color palettes depict the natural and healthy ingredients found in this product. The design begins with the brand name, then gives a glimpse of the product via the see-through window. The center of the design grabs the attention with the picture of a cute dog, then displays the product ingredients and what it offers. The brand believes in clearly communicating it's ingredients. Not only this, they differentiate themselves by using few ingredients and each has unique health benefits for dogs and there is no filler content. Keeping this in mind, we clearly depicted the ingredients on the front panel. The story culminates at the bottom highlighting the fact that the brand believes in giving back to the society. They donate a portion of the proceeds to animal shelters.
Therefore, this design is simple yet powerful a sit tells the story of the brand, their beliefs and values. Thus at the same time, it is pleasing to the eye and grabs the attention.