Peppers & Circumstance
Design: Christia Fung
Project Type: Produced, Commercial Work
Client: Peppers & Circumstance
Location: Toronto, Canada
Packaging Contents: Hot Sauce
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Print and Foil Stamping
Peppers & Circumstance is a fusion of ingredients and music. Inspired by the classical song, "Pomp and Circumstance", a song of triumph over the war. The complex flavours of the sauce mimics the different tones of the different marches, and a sense of triumph comes from defeating the heat of the sauce. Hence, the slogan, "Flavours in Concert".
For Peppers & Circumstance to stand out from the crowd, the design injected the movement of the playful song, by incorporating a lot of circular forms that portray the different tones of the original song; as if the flavours are dancing in your mouth once consumed. The use of icons display the level of spiciness the sauce delivers as a little warning to the type of heat to be expected.
For example, the "Extra Hot" flavour has a skull and a bomb to portray how deadly it can be and it includes the main type of peppers used on the front as a disclaimer. With those elements, a system was developed where the icons and pepper types would change for future flavours, keeping a consistent look for the sauce lineup.
By using gold foil, it gives the brand more elegance and class when pairing it with icons that warn users of how spicy the sauce actually is.