Designer: Tal Drori
Project Type: Student Project
School: Bezalel Academy of Art and Design
Tutor: Ernesto Bijovsky
Location: Jerusalem, Israel
Packaging Contents: Vegan Sweets
Packaging Substrate / Materials: Paper, glass, vacuum bag
Piaf is a chain of fictional vegan vending machines that sells sweets. The vegan market is growing rapidly, but unfortunately today, there is still a gap in the market for vegan sweets. Therefor I created Piaf. Because no animal or human was hurt and abused during the process, it delivers sin free pleasures. The packages utilize popular printing techniques, but gives them a big twist. For example vacuums package painted black, the black on black xerox printing, inside out printing on semi transparent wax paper or shrink warp to create the illusion of deep sea in a bottle. At the heart of the project there is a series of fantastic creatures. Each one of them represents a different kind of product.
The brief was to base the language on a character. The entire visual language was inspired by the legendary tattoo artist Kat von D. Her unique personality is at the cross section between sex, religion , veganism and Gothic fashion. Her unconventional approach encouraged me to create this unconventional identity. Using black as the only color took this project far beyond the standard visual language of vegan food today.