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20/05/2020

Pomar - Match


Design: Abracadabra
Location: Brazil
Project Type: Produced
Client: Pomar
Product Launch Location: Brazil
Packaging Contents: Fruit Juice
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Pomar ("Pomar" is a Portuguese word for "fruit garden") is a company that produces frozen juices, açaí and other healthy fruit-based products. In this brand repositioning project, we created a new visual identity, a unique typography system inspired by the old logo, and new packages for your products, with illustrations painted in watercolor. The packages with their white background are like canvas. Each of the flavors has unique handmade illustrations.