Project Type: Produced, Commercial Work
Client: Quinta Nova de Nossa Senhora do Carmo
Location: Matosinhos, Portugal
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, paper
Printing Process: Direct printing with low relief and varnish
Omdesign was responsible for the creation of the new look of Pomares, a wine brand from Quinta Nova de Nossa Senhora do Carmo, a wine producer with more than 250 years of history. The purpose of this renewal was to highlight the range differences and to assign it a more special touch.
‘Pomares’ now reveals a more clear balance and harmony between the different components that integrate its new labelling graphic composition, that also highlights the illustrations of the Quinta Nova de Nossa Senhora do Carmo emblematic orchards, which is constituted by two elements. The Quinta Nova de Nossa Senhora do Carmo umbrella is kept at the bottom of the label, with a new schist grey colour, reporting to a characteristic feature of this wine region recognized as the oldest in the world.
The three wines that compose the Pomares range – two whites and one red – are now presented in pastel tones, representing the profile of each wine.
With this renewal, Pomares, a brand known by their high quality gastronomic wines, wants to bring the millennial generation closer and to meet the expectations of this generation of consumers that enjoy new experiences and flavours.
The chosen pastel tones of these labels combined with the illustrations of the unique orchards of Quinta Nova de Nossa Senhora do Carmo result in a sophisticated and balanced design, able to reposition the brand and to bring their target closer.