POP! Gourmet Pop-corn

Design: Celia del Pozo
Location: Spain
Project Type: Student Project
School: ESI, Escuela Superior de Diseño
Course: Diseño Gráfico
Tutor: Samuel Magaña
Packaging Contents: Popcorn
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Although popcorn is a daily common food, what makes POP! popcorn so special is their mixture of exotic flavours, which transport you to the parts of the planet from which their ingredients come.

There are three flavours:
- Kiwi&Coconut
- Pitahaya&Liquorice
- Caramel&Chocolate

The concepts I was inspired for creating this product were "fresh" and "exotic", and I reflected them on the flavours and the packaging.

What's Unique?
The POP! popcorn comes in a unique shape: a cardboard cylinder, which uses the least amount of plastic to help reducing the enviromental impact. The inside of the packaging is coated with a special wax so the cardboard doesn't get damaged.