Design: Karina Zhukovskaya
Illustrator: Violetta Kholodinskaya
Project Type: Produced, Commercial Work
Location: Minsk, Belarus
Packaging Contents: Snacks
Packaging Substrate / Materials: Plastic
Rockit is a snack brand, which is focused on producing popcorn like at a cinema. It is the only popcorn brand in Belarus that has it’s own exclusive production, developing themselves new original recipes and tastes.
During working on this project we were trying to find a solution for packaging that allows to show the highest quality of the product inside. We would like to endow the product with a lively visual connotation, so that each product speaks to consumers in its own right.
We were inspired by the story that popcorn is born during the Big Bang. Popcorn Rockit is unique. It appears when a rocket takes off.
To support brand name and develop the idea, we show each product in the line resembling space shapes in appearance: rocket blasts – for popcorn, planets – for corn balls and clouds – for cotton candy.
All Rockit's product range is ready to eat and carefully packed by hand, so we chose a transparent package to show the highest quality of the product and support the idea of the unpacked product. We chose this way of packaging without packaging to be honest with the customers, while competitors prefer to pack and hide popcorn in a non-transparent covered packaging.