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19/03/2020

Prime Eggs


Design: Tanay Raje
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Brown Eggs
Packaging Substrate / Materials: Cardboard, Cardsheet, Hay
Printing Process: Screen Printing

Packaging Redesign for Prime Eggs for their Brown eggs. Prime Eggs is a brand that ensures your eggs to be safe from chemicals, grown in an uncaged environment and completely organic. A major factor to promote this is the packaging of the eggs. Using hay as a cushioning system helps for the transport and functionality of the box while raising intrigue in the consumers. It gives the organic and farm-grown feel right from their refrigerator.

The packaging required to follow their organic and natural ideology and give the authentic experience of fresh brown eggs right from the farm to their plates!