Primitivo di Manduria Sinfarosa - Zinfandel
Design: Marianna Greco
Project Type: Produced
Client: Agricola Felline
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Label
Sinfarosa Zinfandel is a legendary wine: the only non-American wine admitted at Zap (Zinfandel advocates and Producer).
Produced by Agricola Felline since 1998, this label needed a restyle in order to become more appealing and recognized at the same time.
It was hard to find a way between the Italian traditional style and a more international and modern design, so I mixed the elements from the former label with contemporary colors and innovative papers and varnishes.