Project Type: Produced
Client: Proshyan Brandy Factory
Product Launch Location: Armenia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass, paper
Printing Process: Flexography
Proshyan wine line has a very distinct character. Due to unique climate conditions, Armenia is able to produce a number of very exotic fruit wines. For the Proshyan Brandy Factory pomegranate wines’ bright and unusual taste made it the star of the line. Proshyan Brandy Factory produces one of the most popular pomegranate wines, keeping its traditional essence and carefully controls the quality of the product, strictly following the technology. While making the new label for the wines we were seeking to reflect the care for the regions` traditions in the process of winemaking, demonstrated by the company. We took the traditional Armenian ceramics visuals which often feature animalistic and floral motives as a base for the visual concept but made it about wine. We were able to create bright and colourful label that reflects where the product came from and what it has to offer.
Traditionally Armenian origins in the wine label design are represented by the natural and architectural images. Instead of those, we decided to learn more about the Armenian culture and showcase it in our design. We believe that it captures the unique essence of bright fruit wine flavors and reflects the origins of the product in the way it usually does not.