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The retro aesthetic of the packaging design is more popular than ever, especially for food and drink products. Wherever you are on the planet, vintage labeling or packaging are present in every store. Vintage sells first of all because it conveys authenticity. And this is reflected in both the look but also the feel of the products. We returned to the old as the new “new”; returning to the roots of packaging design is a timeless classic that will never lose its appeal.