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Pure Dairy & Gluten Free Spreads

Agency: WowMe Design
Design Director: Andy White
Project Type: Produced, Commercial Work
Client: Kerry Foods - PURE
Location: UK
Packaging Contents: Plant based spread
Packaging Substrate / Materials: Plastic, Paper

Kerry Foods briefed WowMe to create a new look for their PURE dairy free spreads.

With the growing trend for plant-based dairy-free alternatives within the shopping baskets of mindful eaters, WowMe were asked to create a new look for Kerry’s range of dairy and gluten free spreads.

Andy White, Creative Director of WowMe Design remarked, “You only need to visit the butter and spreads aisle in the supermarket to see the huge array of choice, it’s a very busy category. For Kerry’s PURE spreads we needed to ensure that the new design had real shelf-standout at the same time also having a clean uncluttered look” He added, “all whilst ensuring that the free-from benefits are clearly featured, all helping the consumer feel empowered by their choice. We believe that what we have created is the best in class.”

The new packs are now on shelves in all major retailers across the UK.