Creative Agency: Noote & Netoo
Project Type: Produced, Commercial Work
Location: Jakarta, Indonesia
Packaging Contents: Bird's nest
Packaging Substrate / Materials: Glass bottle, PET Plastic, Paper
Printing Process: Emboss, Thermograph
Using only individual whole strands of pure saliva, Purenest used no preservatives and boasted its natural taste of high quality bird’s nest. The branding and packaging design let the product quality clearly speaks for itself. Graphic application had an oriental feel, incorporating the bird’s natural habitat as its graphic elements.