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ONE or TWO "large numbers" can be enough to stand up the originality of the package design in Retail.
So we have redesigned the facing of Quanto Basta, by Fiorucci, a line of cold cuts in the everyday low price range which, with maximum savings and minimum waste, brings a particularly captivating offer in the large-scale department dedicated to free service.
A novelty for which we have developed a new striking visual system.
With the careful study of a few elements, ordered and clearly visible, we have enhanced a winning marketing idea while maintaining a high perceived brand also on EDLP products.
What's Unique?
The graphics make the originality of the offer very clear by dividing the facing into two parts with a clear break and exasperating the size of the number which in this way characterizes all the packaging, creating an interesting transparency on the product.