Design: the Small Monsters
Project Type: Produced
Client: Raiz Beverages Inc.
Packaging Contents: Adaptogen-infused coconut milk
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Raiz infuses coconut milk and adaptogenic ingredients such as moringa, turmeric, and chaga mushrooms to create a new generation of energy-boosting superdrinks. The brand and the packaging was created to reflect the purity, simplicity, and healthiness of the plant-derived ingredients, and to appeal to a target market of young women in Canada, who are looking for a natural energy boost without caffeine or sugars.
The product is part of the rapidly growing segment of natural, functional products that derive their benefit from adaptogens. The key challenge was in creating a brand that would appeal to the target market, accurately reflect the product, but still look distinct and unique.