Realdeal, Real safe, Real Food, Real yummy.

Design: candybrophycreative
Location: Australia
Project Type: Concept
Packaging Contents: Cereal
Packaging Substrate / Materials: Paper
Printing Process: Screen

This is a concept Australian cereal brand with the focus on being allergen safe with a total clean facility that is allergen free (most cereals have a generic *nuts may be present" warning and its no comfort or help to those with life threatening allergies. We wanted to make a brand unique to Australia both in ingredients having some indigenous berries and be 100% biodegradable so it doesn't trash this great southern land that we love. The bush here is chaos, hard to trek through and the design of the box is as chaotic with less "big corporate" influence than the big brands. We feel like this brand would resinate with both families and those who give a shit about health of our land and ourselves. Cheers