Rebranding Three Rivers Distilling
Design: CODO Design
Location: United States
Project Type: Produced
Client: Three Rivers Distilling Co.
Product Launch Location: United States
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass Bottles
Printing Process: Flexo, Foil Stamping
Operating since 2016, Three Rivers Distilling Co. is a must-visit distillery, bar, restaurant and event space located in Fort Wayne, Indiana. Obsessively focused on making the best spirits they possibly can—using grain and barrels sourced locally from Northern Indiana—TRDCo. was basically doing everything right. There was only one problem: their old logo and packaging did not communicate the artisan dedication behind their products.
CODO Design joined forces with Three Rivers to undertake a foundational rebranding process, all while sipping delicious bourbon and learning a great deal about the distilling process. This partnership culminated in a new logo, fresh retail packaging, signage on site in their distillery lounge, plus social media promotion and custom art for promotional merch.
Check out the full story on CODO’s stories page for an in-depth peek behind the barrels.
Custom illustrations, hits of gold foil and a few Easter egg glow in the dark elements make these labels stand out in retail.