Roadhouse premium coffee
Design: Widarto Impact
Project Type: Produced
Client: Roadhouse Coffee
Product Launch Location: Asia
Packaging Contents: Coffee ground & bean
Packaging Substrate / Materials: Food grade gusset
Printing Process: Screen printing and foil stamping
Roadhouse Coffee is a small cafe business brand that focuses on developing coffee in addition to cooking.
Roadhouse offers premium coffee from Indonesia with the high-grade predicate.
To convey to potential customers, we design brand identities that are easily accepted, strong and characterized.
On the packaging, we make designs that represent the impression and premium taste so that when the consumer holds the packaging, he feels a premium sensation which of course they feel is worth spending money to buy Roadhouse coffee.
The design shows a luxurious character with strong color and design shape ornaments that represents the premium product, premium brand.