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17/11/2020

Rocca Ventosa restyling

Aagency: Concept Store
Graphic designer: Marco D'Aroma
Location: Italy
Project Type: Produced
Client: Cantina Tollo
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: glass bottle, paper
Printing Process: Offset printing, UV screen printing, foil stamping

The Rocca Ventosa line by Cantina Tollo is renewed in the labels. The new design makes it much more modern and essential. Each element of the label allows you to tell the consumer a short story about this particular wine, the winery and the Abruzzo region.

A new image resulting from the synergy between a neuromarketing research conducted and Cantina Tollo. The visual is made up of many small dots, ideally grapes, which with their movement draw the silhouette of a rock, a symbol of tradition. The composition, chromatically declined for each grape variety, is ennobled with relief details and colored foils. Inside the spiral, the words wind, sea and mountain tell the consumer about the Abruzzo land where Cantina Tollo wines are born, while the terms passion and authenticity are the necessary conditions to give life to a good wine.