SAM Mineral Water rebranding

Agency: Widarto Impact
Director of Brand strategy & design: Eko Widarto
Location: Indonesia
Project Type: Concept
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Plastic Bottles
Printing Process: Digital Printing, Screen Printing

SAM Mineral Water is a mineral water manufacture from East Java, Indonesia. To be able to face the challenges of the times and gain market sympathy on retail shelves, SAM mineral water rejuvenates the brand by making changes to the brand identity system and packaging design.

What's Unique?
This rebranding targeting for supporting woman leader. All campaign is about woman leader spirits. If a leader drinks SAM, the followers will drink too. Who is the followers? A man, a child, family, staff, and others.